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In 1993, four young people from Adrogué and Temperley, in the Buenos Aires province, formed the band Perdedores Pop. Half rockers and half journalists, two brothers and leaders weave an incendiary story acknowledging the failure since the beggining. They go through different times, and their music remains both authentic and hidden.
Back in the ‘90s, everything seemed new. Maybe it was the revolutionary effect of food delivery and television that made us talk about things like New Argentine Cinema, or New Argentine Rock. Perdedores Pop had a slightly privileged place in the latter. The motto back then was: “they were talked about more than they were actually heard”. Thing is, the attachment to witty poetry, the low fi recordings, and the twisted interpretation of fanzine culture were all a conceptual luxury, for only a few. With a solid VHS record and an original aesthetic setting, this documentary follows the first –but not last– years of the band from Adrogué, featuring some revealing material about techniques such as “tape-ism” and “collage-collage”, or the philosophical principles of “whateverism”, until the band’s return in 2012. JSR
D, G: Agustín Arévalo F: Lucía Kaplun, Agustín Arévalo E: Maximiliano Burgos, Agustín Arévalo S: Maximiliano Burgos M: Perdedores Pop, Menos que Cero, Morfi y Vinacho, Teleunicos, Los Reyes del Falsete P: Agustín Arévalo, Lucía Kaplun CP: Anahí Films I: Mariano Manza Esaín, Liniers, Leo García, Pablo Dreizik, Marcelo Montolivo
Anahí Films. Lucía Kaplun T +54 9 11 6059 2244 E luciakaplun@gmail.com
He was born in 1982 in Mar del Plata, Argentina, and graduated from Escuela Profesional de Cine. He worked in production and direction, and edited commercials, music videos and TV.
