Ciudad Autónoma de Buenos Aires
Agenda Cultural - Buenos Aires
Festivales de Buenos Aires


The commercials in color that were regularly broadcasted in black and white TV were a plus of going to the cinema in the ‘60s and ‘70s. Those years were vital to the development and growth of local advertising cinema, a time when film production created by advertising was a pillar to the industry. Thanks to the donation of archives from the Alex and Di Mar Laboratories, the Buenos Aires Film Museum, together with researcher and specialist Raul Manrupe, is revealing and organizing hundreds of cans with negative prints of ad spots from that era. This is an invaluable audiovisual heritage that was digitally restored: a parade of international stars, from Charles Aznavour to Topo Gigio, and songs that trigger memories in the big screen, in color and black and white. MDC

Wendsday 20 - 18:30 h
Village Recoleta Room: 10

Friday 22 - 20:40 h
El Cultural San Martín Room: 2 Tickets sold out

Other title/s: Argentine Advertising Cinema 1960-1980
Format: DM
Color: B&N + Color
Minutes: 40


Museo del Cine Pablo Ducrós Hicken 
T +54 11 4303 2882 +54 11 4303 2883

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